HEALTH AND FITNESS FACILITIES

Expand Your Membership Base with Medical Wellness

Most health club owners and operators realize that the vast majority of the population has never visited a health club. Current fitness centers constantly pursue the ‘fit’ population who bounce between clubs year after year depending on who has the lowest prices, the newest equipment, or who is open the most hours. Typical clubs have little to no knowledge in attracting and retaining both the huge numbers of people who know they ‘should’ exercise, and the medical community who has the ability to direct and refer.

The Rxercise Program can be hugely successful as a revenue producer in health club/fitness facilities as it was designed to help attract and service much of the nearly 85% of the population who do not currently exercise. The program assists clubs with implementing relatively inexpensive changes in all areas of operations in order to be recognized in the community as a ‘wellness’ facility, with confidence and ‘buy-in’ from the medical caregivers as well.

The Rxercise Medical Wellness Program is a structured program marketed primarily to physicians, but also offered to the general public. Guidelines for the implementation of the program have been established as to provide consistency across providers, to ensure quality of the program content, and to track results for efficacy presentations and continual improvement. It provides medical caregivers who treat thousands of individuals each week with a valuable referral resource with regard to making exercise a part of their treatment plans.

Without significant expense, and while maintaining the current membership base, Rxercise can help fitness clubs break out of the stereotypical ‘body builder/fitness competitor’ perception and help a large number of new members realize the true meaning of what exercise can do for their lifestyle.

For more information on the Rxercise Program, please contact our office at (225) 810-3360.